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THE SALES PROMOTION MANAGEMENT AND ORGANIZATIONAL PERFORMANCE. A CASE STUDY OF GUINNESS NIGERIA PLC BENIN CITY, EDO STATE

(Business Administration and Management Project Topics & Materials)

Type: Project
Department: Business Administration and Management
Project ID: BAM2228
Access Fee: ₦5,000 ($14)
Pages: 84 Pages
Format: Microsoft Word
Views: 1.1K
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ABSTRACT
The study is a descriptive survey designed to examine sales promotion management and organizational performance. A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size. A test and retest method was used to determine the reliability of the questionnaire items.

THE SALES PROMOTION MANAGEMENT AND ORGANIZATIONAL PERFORMANCE. A CASE STUDY OF GUINNESS NIGERIA PLC BENIN CITY, EDO STATE

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Type: Project
Department: Business Administration and Management
Project ID: BAM2228
Access Fee: ₦5,000 ($14)
Pages: 84 Pages
Format: Microsoft Word
Views: 1.1K

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ABSTRACT The study is a descriptive survey designed to examine sales promotion management and organizational performance. A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size. A test and retest method was used to determine the reliability of the questionnaire items.... Continue Reading

Type:Project
ID:BAM2228
Department:Business Administration and Management
Pages:84

2. The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State

Type:Project
ID:BAM4241
Department:Business Administration and Management
Pages:85

3. THE INFLUENCE OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE IN WORKPLACE : CASE STUDY, UNIVERSITY OF BENIN, BENIN CITY, EDO STATE

CHAPTER ONE INTRODUCTION 1.1 Background to the Study In the past, critical organization studies have been characterized by increasingly textured and insightful analyses of workplace and organizational culture... Continue Reading

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Department:Business Administration and Management
Pages:77

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ABSTRACT The study examined sales promotion as a marketing tool for Nigeria Breweries PLC within Benin City. It seeks to explore promotional tools which consumer preferred the most, the factors that promote the effectiveness of sales promotional practice, the impact of different... Continue Reading

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5. THE EFFECT OF ACCOUNTING STANDARD ON THE PREPARATION OF FINANCIAL STATEMENT (A CASE STUDY OF GUINNESS NIGERIA PLC BENIN CITY).

ABSTRACT Accounting Standard has generally helped to improve quality and harmonize financial statements and reports. Financial statement is the most important document highly desired by the shareholder financial analyst and financial investors. The financial statement prepared is seen to assume that the prepares applied the necessary that is the... Continue Reading

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ABSTRACT This research study is on determining the effectiveness of corporate social responsibility on the host communities particularly Guinness Nigeria, Plc. The study used both primary and secondary sources of data... Continue Reading

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ID:BAM1528
Department:Business Administration and Management
Pages:88

7. THE EFFECT OF ACCOUNTING STANDARD ON THE PREPARATION OF FINANCIAL STATEMENT (A CASE STUDY OF GUINNESS NIGERIA PLC BENIN CITY).

Type:Project
ID:ACC2150
Department:Accounting
Pages:50

8. EFFECTIVENESS OF CORPORATE SOCIAL RESPONSIBILITY ON HOST COMMUNITIES IN BENIN-CITY (A CASE STUDY OF GUINNESS NIGERIA PLC)

Effectiveness of Corporate Social Responsibility on Host Communities in Benin-City (A case study of Guinness Nigeria Plc) TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study - - - - - 1.2 Statement of the Problem - - - - - 1.3 Research Question - - - - - - 1.4 Objective of the Study - - - - - 1.5 Significant of the Study - - -... Continue Reading

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9. PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

ABSTRACT This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products. Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this study... Continue Reading

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10. PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)